Monday // 1130hrs // LT4.13

Map for Singapore's National Library

National Library Drop-Off Point (far) National Library Drop-Off Point National Library Atrium National Library Atrium Stage

Your orders are to fall in at the SIM Lecture Theater 4.13 on Monday at 1130hrs sharp. Since this is a special urban operation, you are advised to put on civilian attire so as not to draw unnecessary attention. Also, since move-out time is directly after briefing, you are advised to have your meal ahead of time. Besides the 60 of you, the selected company attachment will include:

Mission Officers
SIM/UB Program Director: Kevin McKelvey (Commanding Officer)
Social Media Instructor: Kevin Lim (Officer-in-Charge)
Written Comm Instructor: Elaine Ng (Welfare / Discipline Officer)
World Civilization Instructor: Jill Peters (Special Advisor Officer)

Mission Observers
Marketing Lecturer: Neil Holdbert (Senior Officer / VIP)
Administrator: Lena Chia (Administrative Officer)

Librarian Contacts
Ms. Wun Han, Ivy and Sharon

Mission Timeline
1140hrs: Mission briefing. Section designation of 15 trainees per officer
1155hrs: Move out to chartered transportation (2x coaches)
1205hrs: Immediate transport movement to LZ
1235hrs: LZ touchdown at National Library. Individual section movement to RV
1245hrs: Link-Up with Librarian contacts at Library Lobby
1300hrs: Welcome & Introduction to National Library
1310hrs: Overview of Mass Media Collection @ L7 + Demo of OPAC & Databases
1350hrs: Questions & Answers
1400hrs: Tour of Level 7, 11 & 16 (Observatory Pod)
1425hrs: Library Feedback Form + Closing Ceremony

Actual Mission Duration: 1h 30min

Mission Objective
To get a good start on your COM242 Final Research Project (PDF file). Do take notes and share with classmates who couldn’t make it for the library outing.

Bonus Objective
Intelligence confirms that the National Library Board (NLB) has a book blog called “High Browse Online“. If you are writing about particular books for the COM242 final research project, you are also encouraged submit your work to the library’s blog. Not only would you get a grade, but gain exposure for yourself (and your blog) as well. You may even win a prize sponsored by the library too!

Final Remarks
On a voluntary level, you are requested to blog what you’ve learnt from this library outing, then leave a comment here with a permalink back to your blog post. This will benefit fellow classmates who are unable to join in due to class scheduling conflict. For more on the National Library, check out the Rambling Librarian’s blog…

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So You Still Trust Mass Media?

Save Boston:

Manufactured Consent:

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Week 4: Brief History of Media Effects

Your fourth week’s mission is now available:

  1. Having attended the first panel presentation, perused the handouts and read Chapter 3 of our Media Effects textbook, argue whether a social phenomena similar to the “War of the Worlds” radio broadcast could happen today. Take into account our present media environment (e.g. Internet) and contrast it with events back in 1938. Post this as a comment, while referring to the textbook, readings and/or personal experience.

Deadline: 6th Feb, Tuesday, 10pm

Besides the textbook and the handouts, here are some related materials:

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Video: How to ask for a B.R.E.A.K…

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Week 3: Scientific Methods in Media Effects Research

Your third week’s mission is now available:

  1. Having watched the in-class video, perused the handouts and read Chapter 2 of our Media Effects textbook, pick one of the four scientific methods (content analysis, survey, experiment, epidemiological approach) and briefly discuss an example of how you would use it. Post this as a comment in a 200 words or less, while using the textbook, readings and/or personal experience.

Deadline: 30st Jan, Tuesday, 11pm

Besides the textbook and the handouts, here are some related materials:

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Week 2: The scientific approach to today’s media…

Your second week’s mission is now available:

  1. Having watched the in-class videos and read Chapter 1 of our Media Effects textbook (as you were supposed to), explain why the scientific approach presented in the text is especially vital in today’s media landscape. Post this as a comment in a 200 words or more, referencing the textbook, readings and personal experience with the media (e.g. advertising, TV talk shows, blogging, etc).

Deadline: 23rd Jan, Tuesday, 11pm

Besides the textbook, here are related materials for this week’s class:

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Photo: Our First Day @ COM242

Effects of Mass Media @ SIM (Spring '07)

Here’s a roughly taken panorama of our first day at COM242. Also, make sure to submit your responses to our Wednesday class discussion by 5pm this Friday. Tell you classmates if they haven’t done so.

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